Clearing up channel clutter!

By now you know that all businesses (including yours!! ) must embrace a digital marketing strategy that extends beyond merely operating a Web site. But each digital marketing channel plays a different role as part of a broader overall strategy. Let’s look at how these individual channels – all of which are integrated and available through your solution – could be used specifically for a comprehensive digital marketing strategy!

Facebook is ideal for creating a community around a business or brand. Seek input from followers and friends, and let them carry relevant conversations, too!

Blogs allow you to establish yourself as an expert! For a business, this can mean weighing in on industry news or even discussing upcoming events within the company to demonstrate growth, credibility and expertise!

Sharing is the name of the game for Twitter! Send out links to articles, videos, images….anything! Twitter’s other primary role is quick customer service – respond in an instant to valued patrons with questions or comments!

Email Newsletters:
An email newsletter is perfect for sending out a call to action! Businesses can tell their opt-in email recipients all about upcoming store events, exclusive discounts, new menu items, product recommendations…the opportunities are nearly endless (especially at this time of year)!
[Pssst…remember to insert links to your Twitter and Facebook accounts in your e-newsletters for optimal results!]

Bear in mind, of course, that none of these channels have to be used solely for each purpose we listed here…this isn’t an exact science, and there’s bound to be some overlap! But as you and your clients move forward with social media, blogging and email, you’ll establish more specific goals and a better strategy ! if you decide at the outset which role each channel will play!
Did you know…

There’s no doubt about it – online retail is poised to do well this holiday season! Forrester research is predicting a 16% increase over last year! , projecting a full $52 billion spent on the Web!

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The Importance of Social Media (and the perils)

Did you know…

To underscore the importance of social media tools (like Twitter) as part of an overall marketing strategy, we thought we’d share some info from Zoomerang’s 2010 Small Business Survey! The company found that 35% of SMBs “employ some form of social media” for their business. That’s over one-third of all businesses surveyed!

Unfortunately, only 54% of SMBs said their business has a website! Helen Leggatt at BizReport speculates that many budget-strained SMBs may use social media as a sole form of online presence…at their peril! Companies that take this route relinquish the opportunity to create a digital presence that is 100% theirs. That means complete control of content, more engaging features, and a revenue stream via e-commerce!

If you want to build a hub for your comprehensive digital marketing strategy…complete with tools for those all-important social media channels – then you need to have a website from

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Alphabet soup

It seems like any time you embark on a new endeavor there is always a learning curve. No matter your industry, there is always acronyms that known by the select few in that industry. The online world is definitely chock-full of “alphabet soup.” Here are 4 to learn now!

  • SN =┬áSocial Network
  • SM = Social Media
  • SEO = Search Engine Optimization
  • SEM = Search Engine Marketing

What’s an acronym you recently started using?

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