The Importance of Social Media (and the perils)

Did you know…

To underscore the importance of social media tools (like Twitter) as part of an overall marketing strategy, we thought we’d share some info from Zoomerang’s 2010 Small Business Survey! The company found that 35% of SMBs “employ some form of social media” for their business. That’s over one-third of all businesses surveyed!

Unfortunately, only 54% of SMBs said their business has a website! Helen Leggatt at BizReport speculates that many budget-strained SMBs may use social media as a sole form of online presence…at their peril! Companies that take this route relinquish the opportunity to create a digital presence that is 100% theirs. That means complete control of content, more engaging features, and a revenue stream via e-commerce!

If you want to build a hub for your comprehensive digital marketing strategy…complete with tools for those all-important social media channels – then you need to have a website from

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